PROJECT OVERVIEW:
- CLIENT: National Eczema Association
- PUBLICATION: Eczema Matters Magazine
- PROJECT: Article
- INDUSTRY: Medical
- FEATURING: Dr. Olivia Hsu Friedman, DACM, LAc, Dipl. OM, who owns Amethyst Holistic Skin Solutions in Chicago, where she treats dermatology patients with Chinese herbal medicine
- READ IT: Ancient Eczema Treatments
Traditional Chinese Medicine is an ancient approach to promoting health by bringing the body’s systems into balance. Where Western medicine focuses on treating specific symptoms, TCM looks at overall wellness instead.
To explain how TCM can help manage a condition like eczema for this magazine article, we interviewed TCM practitioner, Dr. Olivia Hsu Friedman, to understand how she uses herbal medicine to treat eczema for her patients and herself. “In TCM, we recognize that as the condition progresses, eczema touches a lot of other systems,” Friedman said, “so we can really customize the formula to treat you based on where you’re at.”
The article is currently positioned as the No. 2 organic search result for “traditional Chinese medicine for eczema.”