Technology

We specialize in turning complex technical topics into crisp, clear content that engages readers. Browse our portfolio of tech writing examples to see how we translate complicated technologies into copy that’s easy to read.

AI Innovation and Investment in NYC

AI Innovation and Investment in NYC PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s New York Business PROJECT: Article INDUSTRY: Business / Technology FEATURING: Todd Stracci, executive managing director of New York leasing at Jones Lang LaSalle Benjamin Bass, executive managing director of New York brokerage at JLL READ IT: “AI in the Big Apple: […]

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Transforming Building Energy Efficiency with AI

Transforming Building Efficiency with AI PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s New York Business PROJECT: Article INDUSTRY: Real Estate / Technology FEATURING: Dave Hostetler, CEM, Digital Controls Leader for Commercial HVAC Americas at Trane Technologies  Corey Letcher, Complex Solutions Sales Leader at Trane Technologies READ IT: “Unlocking energy savings: How AI is transforming

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Preventing Social Engineering Fraud

Preventing Social Engineering Fraud PROJECT DETAILS: AGENCY PARTNER: Blue Star Design CLIENT WEBSITE: McGowanPRO PROJECT: Blog Post INDUSTRY: Technology READ IT: “Prevent fake emails, social engineering and fraudulent transfer business scams“ Imagine receiving an email from a Nigerian prince, promising to reward you with millions in exchange transferring his wealth out of the country. This

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Integrating Hosted UCaaS with Microsoft Teams

Integrating Hosted UCaaS with Microsoft Teams PROJECT DETAILS: AGENCY PARTNER: Blue Star Design CLIENT WEBSITE: CBTS PROJECT: Blog Post INDUSTRY: Technology READ IT: “How CBTS is Integrating Hosted UCaaS with Microsoft Teams for Improved Collaboration“ As more businesses settle into long-term work-from-home environments, remote teams need more efficient ways to connect with each other and

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Hosted UCaaS for Critical Healthcare Communications

Hosted UCaaS for Critical Healthcare Communications PROJECT DETAILS: AGENCY PARTNER: Blue Star Design CLIENT WEBSITE: Dynamic Network Advisors PROJECT: Case Study INDUSTRY: Technology / Medical READ IT: “Streamlining Critical Healthcare Communications With Hosted UCaaS“  By streamlining its voice, cloud, and connectivity solutions with Dynamic Network Advisors, Granger Medical Clinic reduced telecom costs by 40% ($288,000),

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UCaaS Migration How-to

UCaaS Migration How-to PROJECT DETAILS: AGENCY PARTNER: Blue Star Design CLIENT WEBSITE: OnX Canada PROJECT: Blog Post INDUSTRY: Technology READ IT: “How to achieve a successful UCaaS migration“ Adopting Unified Communications as a Service (UCaaS) can transform business operations by enabling cloud-based collaboration anytime, anywhere. But navigating all the moving parts involved in this transformation can be

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Avery Dennison’s DirectLink Technology for Mineral Fusion

Avery Dennison’s DirectLink Technology for Mineral Fusion PROJECT DETAILS: AGENCY PARTNER: Convero CLIENT: Avery Dennison PROJECT: Case Study INDUSTRY: Retail / Technology FEATURING: Tim Bohlke, home and personal care (HPC) segment manager, Avery Dennison;  Tim Schaffer, senior vice president of marketing, Mineral Fusion READ IT: “NFC Technology Connects Consumers and Companies“ Mineral Fusion used to

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Telecom Expense Management for Healthcare IT

Telecom Expense Management for Healthcare IT PROJECT DETAILS: AGENCY PARTNER: Blue Star Design CLIENT WEBSITE: Dynamic Network Advisors PROJECT: Case Study INDUSTRY: Technology / Medical READ IT: “Reducing Healthcare IT Costs With Telecom Expense Management“ Rapid transformation in the healthcare industry is forcing hospitals like Children’s Hospital of Orange Country (CHOC) to reduce costs and improve

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Champ Titles Digitizes Asset Title Management

Champ Titles Digitizes Asset Title Management PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Cleveland Business PROJECT: Profile INDUSTRY: Business / Technology FEATURING: Shane McRann Bigelow, CEO, Champ Titles LT Slater, head of strategic partnerships, Champ Titles READ IT: “How Champ Titles is digitizing asset title management for DMVs“ Dealing with the DMV to buy, sell or

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Foundation Software Grows by Diversifying with Focus

Foundation Software Grows by Diversifying with Focus PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Cleveland Business PROJECT: Profile INDUSTRY: Business / Technology FEATURING: Mike Ode, CEO, Foundation Software Steve Antill, chief revenue officer, Foundation Software READ IT: “Foundation Software grows by diversifying with focus“ Since introducing its accounting software for the construction industry in

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