Medical

We specialize in creating award-winning content covering medial niches ranging from med tech and imaging to population health and healthcare facility design.

HAP Curbs Health Costs with Chronic Care Management

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HAP Curbs Health Costs with Chronic Care Management PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical / Insurance FEATURING: Michael Genord, MD, president and CEO of HAP READ IT: “HAP delivers comprehensive care for diabetes and other chronic conditions“ Approximately 60% of adults in Michigan live with at least […]

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McLaren Health Plan Partners with Community Programs

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McLaren Health Plan Partners with Community Programs “We’re not just here to pay a claim; we’re here to help you get well in meaningful ways.” – Jeff Romback, McLaren Health Plan PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical / Insurance FEATURING: Jeff Romback, vice president of strategic business

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Aetna Better Health of Michigan Invests in the Community

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Aetna Better Health of Michigan Invests in the Community “Without looking at social determinants of health and how they impact someone’s overall health status, we can’t partner with members to produce healthy outcomes.” – Teressa D. Smith, Aetna Better Health PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical /

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Priority Health Incentivizes Value-Based Care

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Priority Health Incentivizes Value-Based Care “Improving the quality of care ultimately results in savings for members and employers, as well as improved health and productivity overall.” – Mike Jasperson, Priority Health PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical / Insurance FEATURING: Mike Jasperson, Senior Vice President of Provider

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Leading Radiology Change with Grace and Grit

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Leading Radiology Change with Grace and Grit PROJECT DETAILS: CLIENT: American College of Radiology PUBLICATION: ACR Imaging 3.0 Changemakers PROJECT: Profile INDUSTRY: Medical / Radiology FEATURING: Amy K. Patel, MD, medical director of women’s imaging at Liberty Hospital and partner at Alliance Radiology;  Geraldine B. McGinty, MD, MBA, FACR, first female chair of the ACR Board

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Image-Guided Surgery at Cincinnati Children’s Hospital

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Image-Guided Surgery at Cincinnati Children’s Hospital PROJECT DETAILS: CLIENT: American College of Radiology PUBLICATION: ACR Imaging 3.0 PROJECT: Case Study INDUSTRY: Medical / Radiology FEATURING: Cincinnati Children’s Hospital Medical Center leaders: John M. Racadio, MD, director of interventional radiology innovation and research Daniel von Allmen, MD, surgeon-in-chief and Lester W. Martin Chair of Pediatric Surgery Kevin Gessner,

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Hosted UCaaS for Critical Healthcare Communications

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Hosted UCaaS for Critical Healthcare Communications PROJECT DETAILS: AGENCY PARTNER: Blue Star Design CLIENT WEBSITE: Dynamic Network Advisors PROJECT: Case Study INDUSTRY: Technology / Medical READ IT: “Streamlining Critical Healthcare Communications With Hosted UCaaS“  By streamlining its voice, cloud, and connectivity solutions with Dynamic Network Advisors, Granger Medical Clinic reduced telecom costs by 40% ($288,000),

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Pediatric IR at Peyton Manning Children’s Hospital

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Pediatric IR at Peyton Manning Children’s Hospital PROJECT DETAILS: CLIENT: American College of Radiology PUBLICATION: ACR Imaging 3.0 PROJECT: Case Study INDUSTRY: Medical / Radiology FEATURING: Marc P. Underhill, MD, interventional radiologist at Northwest Radiology Network;  Richard K. Freeman, MD, MBA, system chief medical officer at St. Vincent Hospital and Health System;  Matthew M. Jones, MD,

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Bridging Disparities Through Health Equity

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Bridging Disparities Through Health Equity PROJECT DETAILS: CLIENT: American College of Radiology PUBLICATION: ACR Imaging 3.0 Changemakers PROJECT: Cover Story / Profile INDUSTRY: Medical / Radiology FEATURING: Efrén J. Flores, MD, radiologist and officer for radiology community health and equity, Massachusetts General Hospital (MGH);  James A. Brink, MD, FACR, Radiologist-in-Chief, MGH;  Joseph R. Betancourt, MD, MPH,

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Eczema Life Hacks

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Eczema Life Hacks “Establishing a good regimen and sticking to it is one of the great secrets of keeping eczema in check.” – Peter A. Lio, MD, clinical assistant professor of dermatology and pediatrics at Northwestern University’s Feinberg School of Medicine and the Chicago Integrative Eczema Center PROJECT DETAILS: CLIENT: National Ezcema Association PUBLICATION: Eczema

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