Insurance

With a third-generation insurance broker as our marketing director, we have deep expertise and inside knowledge to write about the intracacies of insurance. Specializing in life and health insurance, we simplify the puzzle that policies often present by leveraging this first-hand experience.

HAP Curbs Health Costs with Chronic Care Management

HAP Curbs Health Costs with Chronic Care Management PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical / Insurance FEATURING: Michael Genord, MD, president and CEO of HAP READ IT: “HAP delivers comprehensive care for diabetes and other chronic conditions“ Approximately 60% of adults in Michigan live with at least […]

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McLaren Health Plan Partners with Community Programs

McLaren Health Plan Partners with Community Programs “We’re not just here to pay a claim; we’re here to help you get well in meaningful ways.” – Jeff Romback, McLaren Health Plan PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical / Insurance FEATURING: Jeff Romback, vice president of strategic business

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Aetna Better Health of Michigan Invests in the Community

Aetna Better Health of Michigan Invests in the Community “Without looking at social determinants of health and how they impact someone’s overall health status, we can’t partner with members to produce healthy outcomes.” – Teressa D. Smith, Aetna Better Health PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical /

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Priority Health Incentivizes Value-Based Care

Priority Health Incentivizes Value-Based Care “Improving the quality of care ultimately results in savings for members and employers, as well as improved health and productivity overall.” – Mike Jasperson, Priority Health PROJECT DETAILS: CLIENT: Crain’s Content Studio PUBLICATION: Crain’s Detroit Business PROJECT: Article INDUSTRY: Medical / Insurance FEATURING: Mike Jasperson, Senior Vice President of Provider

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How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors

How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors PROJECT DETAILS: CLIENT: Lead Heroes PUBLICATION: How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors PROJECT: Book INDUSTRY: Insurance FEATURING: Best practices and sales tips from 35+ experienced insurance agents FIND IT ON AMAZON: “How to Qualify, Present

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Westfield Grows by Staying Focused on its Founding Mission

Westfield Grows by Staying Focused on its Founding Mission PROJECT DETAILS: CLIENT: Smart Business Network PUBLICATION: Smart Business Northeast Ohio PROJECT: Cover Story / Profile INDUSTRY: Finance / Insurance FEATURING: Ed Largent, President, CEO and Board Chair, Westfield READ IT: “175 Years of Service: Ed Largent leads Westfield to growth by staying focused on the

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