Imagine the pressure of pitching your big business idea, but instead of standing in a typical boardroom, you face a row of fierce investment sharks – among them, Daymond John, founder and CEO of clothing brand FUBU. Before you even open your mouth, John is already looking for branding cues.

“The entrepreneurs are being branded themselves when they’re doing a pitch,” John says. “We’re all branding each other every time we see each other.”

In this exclusive Q&A for Smart Business Los Angeles, John shares some personal branding tips gleaned from Shark Tank, as well as his branding consultancy, Shark Branding, and his book, “The Brand Within.”

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