PROJECT DETAILS:
- CLIENT: Smart Business Network
- PUBLICATION: Smart Business Los Angeles
- PROJECT: Cover Story / Profile
- INDUSTRY: Business / Top Brands
- FEATURING: Jonathan Congdon, president, Product Partners LLC (the parent company of Beachbody)
- READ IT: “Jonathan Congdon improves customer service at Beachbody“
“We’re not trying to get [people to buy] the product so we’ll make more money. We’re trying to get them to [buy] the product because they need to improve their life, and the way they’re going to do that is by using our product.”
Jonathan Congdon and Carl Daikeler founded Product Partners LLC in 1998 because they realized they were good at creating comprehensive DVD-based weight loss programs like Beachbody, Power 90 and P90X. Three years later, when they launched online message boards for customers to cheer each other on, they realized they were also good at building communities beyond their products.
In this cover story profile for Smart Business magazine, Congdon describes how the company delivers stellar customer service that solicits a strong fanbase.
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