Product Partners LLC Beachbody co-founder Jonathan Congdon Smart Business customer experience

Customer-focused community

How Jonathan Congdon emphasizes customer service at Beachbody

To keep customers committed to in-home weight-loss programs like Power 90 and P90X, Beachbody co-founders Jonathan Congdon and Carl Daikeler realized they had to offer support beyond the DVDs. Customer service became central to the way they hired and trained employees, creating a positive experience that turns users into brand evangelists.

In this company profile cover story for Smart Business Los Angeles, Congdon explains how he keeps customers at the center of his business.

Publication

Smart Business Los Angeles

Source Interviewed
  • Jonathan Congdon, co-founder, Product Partners LLC (Beachbody)
Date

August 2010