David Taiclet Fannie May 1-800-FLOWERS Inc Smart Business cover

Bringing Chocolate Back

David Taiclet revives the Fannie May chocolate brand out of bankruptcy

When Fannie May reopened its flagship store in Oak Lawn, Ill., David Taiclet never expected that the chocolate maker’s first soft launch would attract the attention that it did. Even after being acquired out of bankruptcy, the brand drew crowds of loyal chocolate lovers.

In this company profile for Smart Business Chicago, the President of 1-800-FLOWERS.COM Inc.’s Gourmet Food and Gift Baskets Group (which acquired Fannie May in 2006), explains how he revived a mouth-watering customer experience with a commitment to tradition and uncompromising quality.

Publication

Smart Business Chicago

Source Interviewed
  • David Taiclet, President of 1-800-FLOWERS.COM Inc.’s Gourmet Food and Gift Baskets Group
Date

March 2011