Bringing Chocolate Back
David Taiclet revives the Fannie May chocolate brand out of bankruptcy
When Fannie May reopened its flagship store in Oak Lawn, Ill., David Taiclet never expected that the chocolate maker’s first soft launch would attract the attention that it did. Even after being acquired out of bankruptcy, the brand drew crowds of loyal chocolate lovers.
In this company profile for Smart Business Chicago, the President of 1-800-FLOWERS.COM Inc.’s Gourmet Food and Gift Baskets Group (which acquired Fannie May in 2006), explains how he revived a mouth-watering customer experience with a commitment to tradition and uncompromising quality.
Smart Business Chicago
- David Taiclet, President of 1-800-FLOWERS.COM Inc.’s Gourmet Food and Gift Baskets Group