Bill Newlands Beam Global Spirits Jim Beam Smart Business
Jim Beam Global Kentucky Straight Bourbon Whiskey Spirits
Bill Newlands Beam Global Spirits Jim Beam Smart Business

Savoring All Sides

How Bill Newlands makes collaborative decisions at Beam Global Spirits & Wine

One sip of cherry-infused bourbon blew Bill Newlands away, but employees at Beam Global Spirits & Wine (now Beam Suntory) were skeptical. Through employee feedback, market research and consumer test groups, the company’s former U.S. president took a collaborative approach to new product development decisions.

In this company profile cover story for Smart Business Chicago, Newlands explains how collaboration created Red Stag by Jim Beam, the second-fastest-growing premium spirits innovation in the country.

Source Interviewed
  • Bill Newlands, former president, North America Beam Global Spirits & Wine
Awards Received
  • Silver ASBPE Award of Excellence for Individual Profile, Midwest-South Region
Date

January 2011